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Graphic design, in its simplest definition is the use of symbols, images, and text to convey information to the viewer. Although modern graphic designers are largely a product of the digital age, people have used images to communicate since the beginning of human history. It is said that ancient cave painting is actually the first example of graphic design. The ancient may speak or sing about his hunting experience, but he instead chooses to use pictorial representation to convey his ideas to his audience.
That’s the graphic design. With this broad definition, you can see that design has played a big part in human development. Some of the earliest forms of writing in Egyptian culture and Harappan evolved from pictograms. Ancient sculptures rely on well-known symbols to convey power and rulers. Hatshepsut, the first female pharaoh, has been described with a beard, a symbol of renowned power. As long as the masses of people remain illiterate, graphic design is the best way to communicate with the masses. This applies to the Roman Catholic Church.
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Relief and stained glass work in the cathedral represent the whole story of the Bible. Even today, the Crusaders are represented in an image format. Graphic design is starting to really take off because technology allows it. When the next printing press and wood block technologies were introduced in the mid-15th century, mass-produced images, coupled with the chosen phrase were widely used by both sides during the Reformation. It is a precursor remotely that our modern political cartoon, again, a tool for sharing political opinion through caricatures, symbols, and a little text. With the industrial revolution and the rise of consumerism in the West, graphic design found a permanent niche in the advertising world.
Brands create their own trademark so they are easily recognizable from competitors. This practice actually first emerged with a sign of business and medieval tavern. Each profession has an established symbol hanged on a board outside their shop; scissors for barbers or needles and threads for tailors. The tavern will have a boar head or a white stallion on their board and then be known by that name. Today, design is everywhere. You can see it in golden arches, on the front of your equipment, and on posters for your children’s shows. Computers and the Internet have made simple designs within reach of everyone. As long as you remember that the main purpose of graphic design is communication, you should be able to create a satisfactory product at all times.
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